I design products and services for people.

Currently leading the in-store experience design team at Sainsbury’s, I have over a decade of hands-on knowledge and experience working for some of the UK’s best known brands.

 

Take a look at what I’ve been up to…

UX Live 2021

From the shipyard to the high seas: Setting sail with your UX strategy


Understanding Click & Collect of the future

Strategy | Research | Ideation


Feeding the Nation

Using behavioural design principles to help ‘Feed the Nation’ during the Coronavirus pandemic.


Booking a Slot

Re-designing the grocery slot booking function to make it accessible for all.


Using a fake door to test demand

A short, simple and lean experiment on Shoeaholics.com